For Tournament Operators Who Want Predictable Revenue

Built to Fill the Stands and Keep Them Full.

Sideline transforms your gate from a transaction point into a growth engine that increases turnout and compounds revenue every tournament.

Turn It On. Let It Work.

Flexible Ticket Types

Offer single-day, weekend, family, and companion passes designed to increase turnout per team. Make it easy for families to bring more people, and spend more without raising prices.

Optimized Checkout

Remove friction from the buying process so more families complete their purchase before the weekend starts. Faster checkout means higher pre-sales and fewer walk-up surprises.

Coach-Ready Share Links

Give coaches a simple, trackable link they can share with families. The easier it is to distribute tickets, the faster attendance builds before the weekend.

Coupons

Drive urgency and reward early action with targeted promo codes. Fill slower sessions or boost pre-sales without discounting your entire event.

Pre-sale Controls

Lock in attendance and revenue before the first whistle. Early access with timed releases give you visibility into expected attendance and early access to capital

Branded Ticketing

Present a professional, tournament-branded buying experience that builds trust and increases conversion. When the page looks official, more families complete the purchase.

Secure Ticket Scanning

Scan tickets instantly from mobile or digital wallets and prevent duplicate entry in real time. Keep lines moving while knowing exactly who’s inside.

Self-Serve & Onsite Payments

Accept payments and scan tickets directly from existing phones or tablets. No new hardware to manage.

Staff Permissions

Give staff access only to what they need; scanning, refunds, or reporting, without risking mistakes or overreach.

Order Management

Handle refunds, adjustments, and ticket lookups quickly. Solve problems on the spot without creating bottlenecks.

Capacity Management

Set limits and monitor entry in real time to prevent overcrowding and stay compliant with venue requirements.

Flexible Payment Options

Accept credit cards, Apple Pay, and Google Pay. Tickets are delivered instantly to email or mobile and can be saved to a digital wallet for quick entry.

Attendee Revenue Boost

Promote concessions, merchandise, and special offers to families while they’re already engaged. Increase revenue per person without increasing attendance.

Sponsor Revenue Engine

Deliver measurable sponsor exposure directly to attendees during the event. Locks in stronger renewals and higher sponsorship rates.

Upgrade & Add-On Offers

Offer ticket upgrades, multi-day passes, VIP access, or exclusive add-ons while families are active. Turn one purchase into two without adding teams.

Loyalty & Rewards

Reward attendance or repeat visits with incentives tied to ticket purchases. Encourage families to return and bring others without discounting your entire event.

Coach Incentives & Rewards

Create exclusive incentives for coaches, priority access, rewards, or partner perks tied to participation. Give coaches a reason to return beyond just competition.

Audience Retargeting

Reconnect with attendees after the event with relevant offers and promotions. Turn one weekend into multiple revenue opportunities.

Revenue Breakdown

See exactly how much revenue came from pre-sales, gate sales, upgrades, and add-ons. Know what’s actually driving money, not just total sales.

Attendance Trends

Track turnout over time by event, session, or team. Know if attendance is growing or slipping before it becomes a problem.

Repeat Attendance Tracking

See how many families return and how often. Measure loyalty behavior and use it for future team recruiting.

Geographic Insights

See where families are traveling from. Choose better venues and markets based on real attendance patterns.

Sponsor Performance

Track sponsor reach and engagement tied to attendance. Sell renewals with proof instead of promises.

Promotion Performance

See which offers, incentives, or campaigns drove purchases. Double down on what works and eliminate what doesn’t.

Post-Event Wrap-Up Campaigns

Send branded recaps, highlights, results, and sponsor mentions to attendees. Keep your tournament top-of-mind.

Coach Re-Engagement Tools

Provide targeted follow-up to coaches with highlights, stats, perks, or incentives. Benefit: Increase the likelihood of rebooking.

Surveys & Feedback

Collect structured feedback from families and coaches immediately after the event. Improve operations and strengthen sponsor credibility with real data.

Sponsor Follow-Up Reporting

Deliver post-event visibility reports to sponsors tied to attendance data.Make renewals easier and increase sponsor lifetime value.

Automated Follow-Up Sequences

Stay connected with attendees over time through structured follow-ups tied to attendance behavior. Increase repeat attendance without manual outreach.

Why tournament operators trust us to deliver

This is amazing! Revenue spiked, families showed up differently and it didn't add to my workload.

Madison A.

Basketball Circuit

14%

26%

$3,000

63%

67%

Basketball Circuit turned anonymous gate traffic into an owned audience they can reach year-round.
That creates sponsor leverage, direct parent communication, and a better experience that carries into the next tournament.

This Isn’t Just Ticketing

Most Platforms:

Process payments

Count Transactions

End at Entry

Sideline:

Drives 26%+ more turnout, adding revenue without only adding teams

Turns families from anonymous wristbands into measurable audience, making sponsors easier to sell

Opens direct communication with families, creating sponsor and promotion opportunities beyond the event

From Setup to First Event, Within Minutes

We handle the heavy lifting so your team can stay focused on the tournament

Connect Your Event

We configure your ticketing, pricing, and communication settings. You keep your existing bracket system. of the benefit.

Launch & Sell

Families buy online or at the gate. Entry runs smoothly on game day. Minimal staffing changes required.

Build Momentum

We help you review attendance data and prepare communication for the next event. Revenue doesn’t reset.

Common Questions

We already have ticketing. Why change?

So did every operator we work with.

The difference isn’t selling tickets. It’s what happens because of them.

Most ticketing platforms process payments and treat guests like transactions.

Sideline uses ticketing to increase attendance and revenue. If your current system isn’t helping you grow attendance, it’s not solving the real problem.

Is this more work for my team?

No. We automate the ticketing flow, check-in, communication, and reporting. Your team focuses on running the tournament. We handle attendance.

What if my attendance is already strong?

Great. That makes the lift even more valuable. When attendance is visible and measurable, you can price smarter, prove sponsor value, and make the next event easier to fill.

I already use Stripe or Square.

Stripe and Square are excellent at processing payments. Sideline is built to grow attendance. We can work alongside your payment processor — or replace it — but the difference isn’t how money is collected. It’s how ticketing increases turnout, captures families, and keeps revenue working after the weekend. If you’re happy processing payments, keep Stripe. If you want to grow attendance, that’s where we’re different.

My bracketing software already includes ticketing.

Most bracket systems include ticketing as a feature. We built attendance growth as the focus. Bracket platforms optimize matchups. We optimize turnout. That means:

More pre-sales
More attendees per team
Direct communication with families
Revenue that doesn’t reset after Sunday

If ticketing is just a checkbox feature, it won’t change your revenue line. We exist to move that number.

How much does Sideline cost

There’s no upfront cost. Sideline charges a per-transaction fee plus standard credit card processing. Most operators pass the ticketing fee to attendees, making it free to implement. The goal isn’t to add expense. It’s to increase turnout and revenue beyond the fee. If we’re not moving that number, we’re not doing our job.

If You’re Only Processing Tickets, You’re Leaving Money on the Table.

Let’s turn your gate into a growth system.